Sparza unites time-honored tradition with modern wellness, inspired by Southern Italy’s orchards and wildflowers—long valued for their digestive benefits.
DESIGN SCOPE:
*BRANDING
*PACKAGING
INDUSTRY:
WELLNESS & HEALTH
YEAR:
2025
CHALLENGE
Sparza was looking to rebrand and also launch gut-friendly sodas and bath bombs with packaging that captures a playful spirit, highlights their positive effects on gut and skin health, and tells the story of their natural florals and fruity flavours sourced from Southern Italy.
APPROACH
A central aim of this project was to showcase the unique beauty of various floral petal shapes from Southern Italy, while capturing the lively, eye-catching energy that soda and bath bombs need to stand out on the shelf.
SODA PACKAGING
I wanted to capture the fun, vibrant, and playful spirit of soda while staying true to Sparza's roots. Inspired by the blossoming flowers of Italy, I took a creative approach by shaping the petals to appear as though they’re blooming across the can—symbolizing the feeling of lightness and vitality your gut should experience after enjoying this gut-friendly soda.
BATH BOMB PACKAGING
I designed both the individual and 6-pack packaging for the bath bombs, incorporating a preview cut-out in each. This allowed customers to not only see the natural bath bomb inside but also experience its floral scent.
READY TO TELL
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