Ivy & Edge Canada is a bold, fashion-forward brand redefining edgy streetwear with a distinctive blend of rebellion and sophistication.
DESIGN SCOPE:
*APP
*ANNUAL REPORT
INDUSTRY:
EDGY CLOTHING
YEAR:
2024
CHALLENGE
Rooted in Canadian creativity, Ivy & Edge crafts bold, high-quality apparel that challenges conventions and sets trends. For the 2024 year, they were looking to develop an annual report and refresh their mobile app both designed to reflect their edgy style and strong foundations.
APPROACH
The core approach for this project was to spotlight Ivy & Edge’s vibrant red color palette, infusing both the app and annual report with a bold, edgy aesthetic—while ensuring all key information remained clear and accessible.
MOBILE APP
The app needed to be clean and intuitive for users, while incorporating subtle pops of red as visual cues—maintaining both usability and brand consistency.
READY TO TELL
YOUR BRAND'S STORY?
